Equal Trade Alliance

Advocating for fair trade for a more equitable future

Equal Trade Alliance (ETA) was founded by Max Koffi to promote global trade practices that value Africa's contributions equally. ETA recognises that traditional fair trade models fall short in achieving true economic equality and was therefore established to promote Equal Trade: an approach focused on justice, shared prosperity and sustainable growth for African communities.

ETA advocates for equal remuneration and balanced partnerships and strives for an approach that fully values African producers. Equal remuneration will enable Africa to become self-sufficient, which will benefit the global economy. In this way, fair trade practices will benefit everyone.